Improving ElectriX All In One Business Platform
Enhancing Electrix’s web platform and redesigning the all-in-one application to make switching to an electric car easier and more convenient for everyone.
Overview
LV= Electrix, part of LV= Insurance, is already a leading provider with over 5 million customers in the UK. My goal was to enhance the electric vehicle experience for people across the country by improving the Electrix platform and introducing a simpler system for everything EV-related.
All-in-one solution: I developed a platform where EV users can easily access everything they need, from leasing a car to getting insurance quotes and even ordering home chargers, all within one seamless application.
Understanding
the problem
Many early adopters and those considering a switch to EVs share common doubts regarding cost, battery range, and charging point availability.
And many more...
Finding key information online can be really challenging for most newcomers, often leading to Fear, Uncertainty, and Doubt. Many people start with a simple Google search but struggle to find the information they seek, often giving up due to stress.
On top of that, tasks like finding leases, insurances, and even planning home chargers come with their own set of complications. Having to deal with multiple brands for each service is a major friction point, frustrating users and highlighting trust issues.
Goals
Most Important
All-in-One EV Solution
We aim to create a single platform for EV leasing, insurance, and home charger planning. The goal is to make the process easier, reduce stress, and help people make confident decisions about EVs, all through simple web and mobile tools.
Most Important
Improving Master Site
We’re addressing the fear, uncertainty, and doubt that often comes with switching to EVs. By providing clear, jargon-free guides, we aim to support users at every stage, whether they’re first-time buyers or experienced EV owners.
Most Important
Personalized Recommendations
We’ll deliver tailored suggestions based on each user’s unique needs, simplifying the process of choosing the right EV model, charging setup, and insurance plan. Our focus is on making decisions seamless and stress-free.
Challenges
Although the main goal was to improve Electrix and create a one-stop solution for EV consumers, providing leasing, insurance, and charging solutions, there were serious challenges.
In this one-stop solution, four brands were involved:
Electrix LV: The master site where consumers can direct themselves in the first place, with knowledge base, lifestyle quizzes, and its own search filter for EVs.
CBVC: The leasing provider to which consumers are redirected to obtain leasing services.
Flow: A different branding, a sub-brand of LV Electrix, redirected from CBVC.
Indra chargers: Providing home charging solutions for EV consumers.
Because of that,
Moving from one brand to another, the journey must be smooth, intuitive, and informative for the consumer.
Consumers should be perfectly aware that they are moving through different brands, even though it all feels seamless.
Designing and building a My Account section where consumers can save the progress.
Simplified Flow
Leasing and Insurance flow
A central journey that connects leasing, insurance, home charging, and account creation in one automated platform, helping customers move through each service without starting again.
Smart ElectriX
Smart ElectriX saves initial data and reuses it later in the application, filling inputs automatically while keeping users notified, in control, and able to review before confirming.
Selected Service Plans and Add-on Services
Selected Service Plans help first-time visitors understand what happens at each step. Optional services are introduced calmly, so users feel prepared rather than overwhelmed.
Building Trust with Brand Considerations
Including the LV logo alongside ElectriX builds trust throughout the journey, while partner branding reassures customers that they are accessing credible EV services.
Improved PDP Page
Each car page presents clear information for customers new to electric vehicles, including a Calculate Cost tool that helps estimate monthly costs quickly.
Upgraded “Build Your Car”
The long setup was divided into manageable steps for contract type, term, initial rental, mileage, and extra personalisation options across exterior and interior features.
New Compare Filter
A compare filter lets users compare up to three vehicles at once, testing EVs against EVs, EVs against fuel-based vehicles, and seeing the best suggestion clearly.
Enquire now
Enquire Now gives browsing customers a quick way to request more information before starting a full application, helping representatives follow up with relevant details.
My ElectriX Account
The new My ElectriX account gives customers one place to manage leasing, insurance, home chargers, and saved EV applications they can resume later.
Lifestyle quizzes
Lifestyle quiz results were redesigned to better match user answers and create a more personalised first step toward the leasing application.
